10 top tips for a website that you can be proud of

Useful advice to help you improve your website’s visibility in search engines and keep your customers browsing for longer (and buying from you!).

~3 minutes
  1. Monitor (and use) your data – Data is everything. Make sure you monitor your website traffic with an analytics tool. There are free tools, such as Google Analytics, or many really good paid ones too. Analytics can show you your customers’ purchase journey, what pages they like and what they don’t – so make sure you use your data to its full potential! (Don’t forget to include a cookie policy too, as analytics tools use cookies to track data).
  2. Create web pages that people will read – Although SEO rules change constantly, search engines like a web page to have relevant content, with a good amount of text and key words. Make sure each page has a purpose. And for your human users, this also means you need to create punchy copy, with call-to-actions, and lots of headings and bullet points – otherwise people won’t bother to read your content!
  3. Give people the information they want – Think about your customer. What do they want to know about? Are you a cafe? Give people your opening hours and your menu on the homepage. If you’re not sure – ask your customers – what would they like to see on your website?
  4. Make your contact information accessible – Can people get in touch easily? This is likely one of your most important call-to-actions on your site. Don’t hide your phone number, email address or social media channels. Make it easy for customers to contact you!
  5. Get your mark-up right – To help with your website’s visibility, make sure your headings are in your H1 tag, your links have relevant copy and your images have alternative text.
  6. Don’t forget your Titles and Meta – As well as your H1 tags, make sure your page has relevant meta information – super useful for Google! And check that your URLs are right too (you don’t want any broken links).
  7. You can’t ignore mobile – Half of all web traffic is on a mobile device these days – but this is no good if your website is hard to read on a phone. It is best to make sure you have a fully responsive website, which adapts its content and layout based on screen size. This is better than a separate mobile site that you have to keep up to date, or no mobile-friendly site at all.
  8. Check your site’s loading times – Is your page slowed down by a massive photo that came straight from your camera? Does it spend ages loading that twitter widget you didn’t really need? Think about how this affects your customers’ experience. Resize images and remove redundant functions to improve your site’s usability.
  9. Remove dead pages – Tap a search in Google for your website (site:example.com) and check what results come back. Have any of your pages moved? Set up a redirect!
  10. Check it works! – You can’t set up a website and just leave it. Keep an eye on your site and make sure it continues to work for you. The worst thing to have on your site is a broken link, an image obscuring your text, a popup gone wrong.

Need some help with your site? We can help fix your website issues with a Website Design Lab.


Please note, this article is meant for advice and guidance only. It is not intended as an endorsement of any third party product, and the tips and advice given are not a guarantee of higher search engine rankings or increased business. Read our Website Terms of Service.